Case Studies Number Twelve--usps.com:Iconography / Imagery

The imagery / photos add colors besides the theme colors and they also attract customers interests of the site. I would say the imagery and photos are just right and no need to increase or decrease the amount of pictures used in the site.

There are icons and symbols used on some pages. Most of them are very easy to understand, but some seem not relate to the content of what they refer to. It takes me no longer than 15 seconds to get what these icons and symbols mean. I really like how they are designed because they have the same theme color and graphical design with the site.

Icons and Symbols in usps.com