2008-12-07

Case Studies Number Twelve--usps.com:Color Palette


There are three colors used on any given page: light blue, white and red. Light blue is applied to text, including all headlines, navigation labels and links. White is used as background color (buttons, navigation, and main body background). Important information, content and links are using red to attract customers' attention.

Blue and white are derived from USPS's logo which consists of these two colors. Red is the common color that web designers use to highlight important content of the page.

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