Case Studies Number Twelve--usps.com:Grid / Structure

The structure / grid of the site does not stay consistent since some pages have four columns layout and some are three. A few of the pages in the site have two columns.

The content section always changes depend on which sections. However, the primary and the secondary navigation systems are the same throughout the site. The reason that these two do not change is they are the primary tool that navigate customers within the site. If they change on every page, customers may get confused and do not know where to go next. They may leave the site as a result.

The first thing I notice on the page is the background texture and the primary navigation. I really like the design of the background picture. It makes me feel very Christmas. The primary navigation has a shiny background with red color which is attractive.