Case Studies Number Twelve--usps.com:Content / Typography

The typography is apparent as headlines and main body text have different font size, color and weight. The techniques that were used to make headlines more prominent than the others are size, weight, contrast and alignment. All headlines are bold and have distinguishable colors from other elements on the page. Furthermore, headlines are aligned left compared with main body text.

The labels in the navigation are clear. For instance, if I click on "Something", the page links to the label "Something" has a headline saying "Something".

The headline tells me what I clicked and where I am now