Case Studies Number Ten--subway.com:Site Focus

The objective of the site is to provide information to users about Subway, including Subway products, nutrition facts and so forth. However, the site does not allow users to search for something since there are not many pages in the site and information can be easily find without searching.


I really like the nutrition section and I think it is an very important section for food related business. By looking at the nutrition facts, I can plan my meals with calories I want for the day. It is also a good feature for people who are on diet and would like to know how much calories the food has.

I think the primary navigation system is the most confusing thing in the site. I don't like its design because it looks not professional and the color of it makes the whole site old. I would suggest the designers to changes the primary navigation's color into something relates to Subway itself rather than random colors and font types.