The hierarchy of the typography is apparent. However, the only thing that the site designers need to improve is to change the color of links. Currently, links on apple.com are all black which is hard for users to recognize which are links and which are main body text. I would suggest the designers change the color into light blue or normal blue so that users know what to click.
The techniques used to make headlines more prominent than other elements are font size and weight. Headlines are in black bold font with a bigger size than main body text.
The labels in the navigation are very clear. For instance, if I click "Store", the page will bring me to the section where I can find information or products that are related to the keyword "store".
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