Case Studies Number Seven--apple.com:Grid / Structure

The structure/grid stays consistently as I go from one page to another and apple.com uses a three columns structure for any of its pages.

The primary navigation system stays the same on each page in the site. However, the content always changes depending on which section users are in. The primary navigation should not change since it is the main tool that guides users within the site.

The first thing that I notice on any pages would be pictures of products since they occupy the most space on the page. Their colors are a contrast with the silver and black theme which make them more prominent and outstanding.

The products' pictures are the first thing users notice since they are so big