Case Studies Number Eight--starbucks.com:Content / Typography

The hierarchy of the typography is apparent as I can tell which is the main body text and which are headlines. The only thing I would suggest designers to improve is to increase the font size of the headlines. Although they are obviously enough as headlines, they need a bigger font size to be distinguished from the main body text.

The technique is used to make the headlines more prominent than other elements is color and weight. All headlines in the site use either gray or red as headlines' color and bold as font weight.

Labels in the site are very clear. For instance, if I click the label "our store" in the primary navigation system, it will bring me to the section which has the headline "our store".

Labels and headlines match