Case Studies Number Ten--subway.com:Content / Typography

The hierarchy of the typography is apparent, but the organization of it is not clear. Text is all over the place and font is too big on the page. I would suggest the designers to change the font type so they do not look like default font. Furthermore, organizing page content nicely so they look professional and clean.

The techniques is used to make any of the headlines more prominent than the other are font size, weight and contrast. Headlines in the site are bold and in big size and they also have distinguishable color from other element on the page.

The labels in the navigation are clear and once I click one of them, it directs me to the section with big headlines that are the labels' name.

Nutrition label links to nutrition section