The hierarchy of the typography is apparent. However, I would suggest the designers to increase the font size of all headlines and decrease the font size of advertisement to make headlines more prominent than other elements on the page. Currently, the headlines have big font size and different colors from the main body text and other text on the page. They are also aligned left no matter what layout they are in.
The labels of the navigation are clear. When I click on the label "Books" in the secondary navigation, it links me to the section where the headline is "Books". There is also a location indicator below the primary navigation system to show customers where they are.
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