The structure / grid of the pages stay consistent as I go from one page to another. It stays the same as a three columns page layout with constant change in the content area. However, the primary and the secondary navigation systems stay the same since they are the main tool that customers use to browse pages within the site. The content section changes because it provides different information to customers depend on which sections they want to visit.
The first thing I notice on the page is the advertisement flash because of its size, color and position. It occupies a large portion of the page and contains very colorful products' pictures which make the advertisement section attractive.
The flash advertisement on the home page
The flash advertisement on the home page
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