Case Studies--Newegg.com::Content/Typography

The font used in newegg.com is mostly the same type, but in different size, weight and colors. In that way, users can easily distinguish between different types of titles, important sales news and etc.. For instance, the web designers use bright orange (newegg.com's main color) and bigger size for daily deals in order to catch users' attention.



Dark blue font is used for other categories' headline.














The labels in newegg.com are very consistent. If I click on "buy gift certificate", for example, the link will direct me to the page where gift certificate related information is provided. Furthermore, wherever you go, you will always know which section you are currently in by looking at the top hierarchical menu bar.
Although font colors are used properly and consistently, I think there is one thing to improve in font size. Except the "daily deal" headline, other headlines' sizes are very close to the text in main body which may not be clear to some users who have visual problems. I would suggest newegg.com to increase the size of these headlines to make them more obvious from the main text and apparent for all users.