Case Studies Number Twelve--usps.com:Navigation

There are three navigation systems on the home page and the labels in the navigation make sense to me. The primary navigation system looks more prominent than the secondary and the tertiary because of its color and position. The primary navigation has a red background and also positions above the secondary.


I think the site was designed in this way since the primary contains information that users are most concerned about and would like to know for the first time visit. Therefore, the primary should be designed easy to find, simple to use and distinguish from other elements on the page. There is no additional navigation appearing once I get to the further levels of the site, but the navigation systems change look of themselves as I go to other pages from the home.

I always know where I am within the architecture of the site by looking at the headlines on any page. The link that I clicked is also highlighted for indicating the location purpose. Furthermore, I know how to go back to the home page while I am somewhere in the site (by click either the logo or a link at the right corner of any pages).